Post Process | CII guestLINK

So I don't tend to do this much post process on an image but the client didn't have a black version of there product yet (? seriously) so I had some fun in post getting this some what boring product to look a bit more sexy and appealing... I mean who wouldn't want one of these in there hotel room...right. anyways here it is from Camera to Ad.



Original image taken from camera and processed in Lightroom then sent to Photoshop for editing.


Needed a bit more background for vertical ad space.


Of Course the product needs to be black not gray so Paint it Black... and a little bit of sharpening to enhance the edges.


Still not sexy enough..... add a reflection...


Next lets add a nice gradient to get light fall off and we are almost there.


Finally add a logo and some headline and body copy and you have yourself a guestLINK ad

Advertising at its best

This was far to good not to share.



"Brilliant move by a local BMW dealer in responding to a national Audi ad. Audi’s 2009 A4 ad on the left side of the street says “Your move, BMW.” Santa Monica BMW comes back with an M3 ad across the street that says “Checkmate.”"
Original post here: http://www.37signals.com/svn/posts/1675-santa-monica-bmws-checkmate

Between B-sides

I thought I would share some of the edits that didn't make it into the between series on the website. These were some of my initial edits i made when I was trying to decide weather I wanted to do the series in b&w or color. In the end I opted for the color because I felt it expressed these places the way I see them. However I liked these selects far to much and wanted to share them.





To see the rest of the Between Series