"Brilliant move by a local BMW dealer in responding to a national Audi ad. Audi’s 2009 A4 ad on the left side of the street says “Your move, BMW.” Santa Monica BMW comes back with an M3 ad across the street that says “Checkmate.”"
Original post here: http://www.37signals.com/svn/posts/1675-santa-monica-bmws-checkmate
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