Wednesday, April 22, 2009

Post Process | CII guestLINK

So I don't tend to do this much post process on an image but the client didn't have a black version of there product yet (? seriously) so I had some fun in post getting this some what boring product to look a bit more sexy and appealing... I mean who wouldn't want one of these in there hotel room...right. anyways here it is from Camera to Ad.



Original image taken from camera and processed in Lightroom then sent to Photoshop for editing.


Needed a bit more background for vertical ad space.


Of Course the product needs to be black not gray so Paint it Black... and a little bit of sharpening to enhance the edges.


Still not sexy enough..... add a reflection...


Next lets add a nice gradient to get light fall off and we are almost there.


Finally add a logo and some headline and body copy and you have yourself a guestLINK ad

1 comment:

Lynn said...

Nice, thanks for sharing the process. It's neat to see it from start to finish, and the difference is quite dramatic.